Growing Your Practice With E-Courses

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Course Overview

E-courses are a relatively simple and extremely powerful tool for building your brand, educating clients, peers and prospects and generating new business.

E-courses allow you to communicate detailed information to people from a distance. This offers convenience to your customers and cost-savings to you—both in actual dollars and in time. You can create E-courses for client groups, such as industry-specific clients, or you can create materials designed to interest prospects in a core area of your practice. You can also create MCLE materials for peers. In each of these areas you can generate revenues as you build your brand. Best of all, e-courses allow you to generate passive income—create the materials once and let them work for you while you are doing other things.

The Internet continues to develop around subject-specific websites. As this continues, the marketing opportunities you have get better and better, because you can target certain channels populated by people who are likely to be interested in your materials. In addition, the partnering opportunities presented to you have greater value. First, you can partner with websites whose site visitor demographics match the materials you have. Second, you can partner with consultants and others who have their own web-based audiences that may find your materials even more compelling because those people already have an affinity and a trusted relationship to your partner.

This course provides a how-to guide for creating effective E-courses for clients and prospects and for peers as well as detailed information about how to best market your materials.