Growing Your Practice With Blogs

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Course Overview

Lawyers en masse are beginning to understand the power of “blogging” because the form of communication—writing—comes naturally to many lawyers and because blogs are getting more attention in the media.

To be an effective use of a lawyer’s time, a blog must be started—and maintained—with a specific outcome in mind. This e-course discusses the use of blogs to communicate expertise to an industry, to generate “buzz” among prospective clients and to position oneself as an expert.

As blogs develop into a medium of communication as ubiquitous as e-mail, inevitable issues are arising about what can and cannot and what should and should not be said on a blog. Lawyers need to be especially sensitive to issues such as libel, slander and speaking without proper facts, as well as when it is alright to have a strong opinion about something.

This e-course provides a how-to guide for creating effective blogs as well as a point by point discussion of a wide range of ethics issues and best practices.

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