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Growing Your Practice with Podcasts
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Course Overview
Podcasts are a relatively new entrant into the realm of
business communication tools, but their use and acceptance is rising at an incredibly fast pace.
Podcasts are video or audio-based broadcast presentations. Generally they fall into two categories: Onetime programs on a specific issue or topic; or ongoing “serial” discussions about an issue. For example, a
lawyer might create a one-time podcast on the impact
of a change to the tax code, but also create a series of
podcasts about tax law issues in general.
Podcasts are a more personal version of blogs. They
are typically marketed via the firm website, a blog or
on websites that cater to people interested in particular subjects. As such they can be excellent tools to use
to demonstrate expertise to prospective clients.
This e-course covers three components to successful
use of podcasts. First, we walk students through the
process of creating and using them. Second, we discuss several specific uses for marketing and revenue-
generation. Third, we provide an ethics-based best-
practices guide for using podcasts properly within the
bounds of accepted legal industry business practices.
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Course Highlights
- Choosing the best technology
- Preparing a presentation for
delivery via podcast
- Best practices for selecting topics
for a program
- Partnering to generate buzz
about your podcasts
- Ethics issues related to selling
legal products within the scope
of a podcast
- Ethics issues related to forming
relationships with other
professionals
- Ethics issues relating to
marketing a podcast to
prospective clients
- Ethics issues relating to legal
advice versus legal information
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