Using Technology to Productize Your Practice

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Course Overview

The wide availability of legal information and the rise of websites (as well as books, tapes, CDs, etc.) that provide legal information from non-lawyers continues to undermine the business of practicing law.

One important development affecting law firms is the so-called commoditization of certain types of legal information. This is a form of unbundling taken to the extreme. The goal of this seminar is to teach lawyers to participate in this economy and to do so within the bounds of ethics and good business practices.

Regardless of how many non-lawyers sell legal information, especially online, the fact is that lawyers and law firms remain the best and most trusted source for this information. As lawyers become more skilled at providing information to clients and prospective clients in the same basic ways it is being provided by non-lawyers, they can recapture some of the lost business brought about by such competitors.

In this seminar you will learn how to ethically, safely and profitably provide various types of legal information that can generate revenues and build new relationships.

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Course Highlights

• The Changing Role of Lawyers in a Connected World
• E-Lawyering and the Legal Products Business
  
• Advice vs. information: Best practices
• Partnering to generate business
• Ethics issues related to selling legal products online
• Ethics issues related to forming relationships with other professionals
• Ethics issues relating to privacy, security and e-lawyering
• Ethics issues relating to legal advice versus legal information